Contact

📞 0584486654

💌 [email protected]

@sonia.meltzerr

📍 Tel Aviv, Israel

🔗 https://www.linkedin.com/feed/

Tools

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About myself

Brand Manager and Creative Director based in Tel Aviv. Five years building brands in beauty, sport and lifestyle across the Israeli and Russian markets, from visual identity and Meta lead funnels to video, print and the tone of voice that carries them in Hebrew, English or Russian. Currently part-time on a swimming school I helped scale from a two-month-old studio to a fully booked pool; open to a hybrid/on-site Tel Aviv role that wants a full partner on the brand story, from strategy through the finished asset.

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Education

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Projects

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Contact

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Experience

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Projects

Projects

Soft Skills

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Communication & Voice:

Editorial writing in Russian (native), English (C1), Hebrew and French (working), including full video scripts written independently. Comfortable owning a brand's tone of voice in Hebrew for the Israeli market and moving between marketing copy, creative briefs and on-camera hosting. Use AI tools where they sharpen the copy; the voice, the judgement and the final draft are always my own.

Creative Leadership:

Direct photo shoots, video sets and design work from concept to publication. Brief coaches, artists and founders on set, and hold the aesthetic line under production pressure.

Strategic Judgement:

Read paid and organic funnels through Meta Ads Manager and native platform data, and translate the numbers into content decisions without losing the brand's voice.

Working Style:

Autonomous and deadline-driven, used to running long remote projects across time zones. Adaptable to Israeli market rhythms, the local calendar and the tempo of small founding teams.

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Sofiya Meltzer | [email protected] | LinkedIn https://www.linkedin.com/feed/

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Experience

Creative Director & Brand Manager — Swim Concept, Ness Ziona (Israel)

February 2025 – Present

• Own the full brand: visual identity, brand book, print collateral, Meta ad creative and the running social feed on Instagram and Facebook, produced fully in Hebrew
• Built and tuned the Meta lead-generation funnel that scaled the school from roughly ten leads a month to a fully booked pool in Nes Ziona, with additional groups in Ramat Gan and Tel Aviv
• Direct video production and creative concept for the school and for its ongoing partnership with האקדמיה לשחייה headed by Israeli champion Evgeny Mamin
• Now in a part-time capacity, with a CRM system and a first merch capsule in development

Projects:

SMM Lead — Estefarm, Moscow (Russia)

January 2023 – September 2025

• Led the full digital strategy for a medical aesthetics brand across all social platforms
• Directed photo and video production and set the on-set aesthetic
• Ran the content calendar from concept to publication
• Built and executed influencer campaigns as a repeatable brand tool

Education